These days, you would not be hard-pressed to find someone making the argument that print publishing is suffering and digital is taking over. But it doesn’t take more than a quick trip to your local bookstore to see that’s not the case at all. We believe — and see firsthand — that print publishing is still alive and well.
Take, for example, the wildly popular Diary of a Wimpy Kid series. Author Jeff Kinney took what was once daily entries on the online educational platform, FunBrain.com, and, by popular demand, turned them into an abridged print series. There are now eight (soon to be nine) core books in the series and several supplemental books — not to mention movies and a host of related merchandise. How’s that for the power of print publishing?
A perennial favorite on The New York Times Best Seller list, Diary of a Wimpy Kid now has 87 million books in print, in 45 different languages. This means that children (and adults) all over the world have these hard-copy books in their hands, and libraries are circulating them by the dozens. Yet again, a clear sign that print is doing well.
For children learning to read, hard-copy books provide a tangibility that is unmatched by digital versions of the same book. At Glatfelter, we understand the power print books currently have — and will continue to have — on our children and our future, and pledge to remain a market leader in the printing papers necessary to produce books of all types.
Because, as we’ve seen for over 15 decades, there is nothing quite like holding the power of learning right in your very own hands.