Exacting customers know just what paper they’re looking for, so it’s a good thing manufacturers rise to the buyer’s challenge
Finding the right paper for a customer can be a challenge, but it’s one that today’s products usually rise to.
Finding a paper that meets a client’s particular needs can be difficult. That’s especially true when the client is printing a job for the government. The federal government is known for the very specific, inflexible requirements it makes of its vendors. State governments, too, often impose exacting standards. Textbook publishers usually require a smooth, bright white paper so that diagrams and figures in textbooks will appear sharp and readable. For many of these end users, the permanence of the paper is also a concern.
And while they’re looking for smoother, whiter, longer-lasting paper, more clients—not just governmental paper buyers, but also book publishers and all kinds of other businesses—are also seeking papers with post-consumer waste (PCW) content. After all, being environmentally responsible is a reputation just about any company wants these days.
A Southeastern paper merchant faced just such a challenge when a customer came looking for a paper that met some very strict government specs. The paper had to be a blue-white, 92-bright sheet, and it had to contain a minimum of 30 percent post-consumer waste content. It had to be runnable on an offset press, and meet very specific requirements for paper thickness, smoothness, and moisture content.
In this case, the solution was Thor, a paper made by Glatfelter that was originally designed for book publishing. The Thor PCW grade contained the needed 30 percent PCW. It turned out to be a good material for the project because it’s bright, but, like its namesake Norse god, is strong— enough so that it can be used on an offset press.