Knock on Wood

The forestry industry provides much more than the foundation of great paper

Wood. Without it, what would life be like?

Trees filter the water we drink and the air we breathe. Our forests offer food, timber, habitats for wildlife and people, and recreational opportunities. Around the world, 1.6 billion people rely on forests for their livelihoods.

The sustainability of our country’s and the world’s forests is an increasing concern to citizens around the globe. Consumers are taking note and companies are wise to consider the source of their materials. Studies show people want to know that wood and paper products are produced in line with their environmental expectations and come from responsibly managed forests.

When we all do our part, we can ensure the legacy of our forests and trees for generations to come.

Consider the Source

Consumer interest in forestry environmental practices is at an all-time high…and can influence their buying habits. According to a survey of women conducted by Harris/Decima:


A Sustainable Choice

Forests and forest-based products have a number of features and characteristics making them ideal for sustainable consumption.

Climate-mitigating properties: Forests help regulate the volume of climate changing carbon dioxide in the atmosphere. They capture carbon dioxide and store it in wood, soil, and biomass.

Energy-efficient: Wood and wood products require relatively less energy to extract and harvest than other resources. Similarly, burning biomass in the place of traditional fossil fuels releases comparatively less carbon dioxide into the atmosphere.

Source of livelihoods: An estimated 1.3 million people are directly employed in the planting, growing, managing, and harvesting of trees and production of wood and paper products in all 50 states.

Beneficial life-cycle: Unlike other resources whose supply is finite or whose life cycle is measured in tens of thousands or in millions of years, forests are a renewable resource with a relatively short growth cycle.